Is or Are? A Simple Guide

It causes all sorts of confusion. So when, exactly, do you use ‘is’, and when is ‘are’ appropriate?    Take one common example. Should you say, “the team are” or “the team is”? It’s actually about the number of things you’re describing, […]

About Copywriting for Different Media

The basic principles behind writing to sell, writing for commerce, are exactly the same. But copywriters use those principles in different ways depending on the medium. Take copywriting for social media, which is different from copywriting for advertising, copywriting for websites, or copywriting […]