Kate Goldstone Freelance Copywriter
Beautifully written, persuasive words for your website and blog
Lots of ancient posts, which I update whenever I have the time!
It’s that time of year again, time to wish my lovely copywriting clients from around the world an enjoyable winter break and a happy, profitable New Year. Thank you so much for all the wonderful copywriting projects, for paying me […]
Are you worried Artificial Intelligence is on track to become a bit too intelligent for comfort? Do you feel comfortable that today’s stock markets are run by algorithms, with little or no human involvement? Is your data being nicked by […]
Respected business thinker Jonah Sachs is the author of a great book called Winning the Story Wars: Why those who tell – and live – the best stories will rule the future. It’s good to see that his take on […]
Like most people who write for a living, I’ve long had a novel in mind. The bare bones of the plot have been fermenting in the background for years. But they’ve recently bloomed into something I think could be pretty […]
Is email conversion in trouble? In the old days of direct mail, there came a point where so many businesses were mailing their customers and prospects willy-nilly that it earned the name ‘junk mail’. For everyone except the few who […]
Short and sweet but really important… When you’re not sure what you’re doing, it’s tempting to include every tiny scrap of relevant information in a piece of content, covering every single possible audience circumstance and desire. But if you want your […]
In my last post I explored a fast-growing phenomenon, one that many digital marketers really don’t want to hear: not only do consumers not want any more marketing material shoved in their faces than they already get, plenty of us […]
Rumblings of discontent are being felt by marketers all over the globe as consumers start to fight back… so why are things going pear-shaped in digital marketing land? Digital marketing is in crisis New research for Sitecore by Vanson […]
Going 13 years without TV ads… and counting Twelve years ago my husband and I discovered something really cool. Totally bored with TV ads, we realised we could turn the sound down during ad breaks and do something more interesting […]
Content remains the best way to drive positive interactions with people, encourage them to engage with you, trust you and ultimately buy. So has anything new emerged recently to change the way small businesses do content marketing? The latest – […]
I was twelve years old, writing an essay for school. I can’t remember the subject matter but it involved writing the word ‘onion’ several times. At first it made perfect sense. Then it started looking strange. I totally lost the […]
Once you’ve created your website’s home and about pages you can forget about them, right? Wrong! Here’s why they deserve your ongoing attention. Why bother taking good care of your home and about pages? As a rule, your home and […]
Your prospects don’t give a damn about you. They couldn’t care less about your goods or services. Like you, they’re selfish. They only care about themselves, their own needs and desires. So where does that leave marketers and content creators? The […]
Have you resisted investing in a pension? I have. OK, I’m not particularly risk averse – I can’t help feeling I’ll cope just fine without a private pension, like millions of people already do. But it’s the way pensions are marketed […]
It’s nigh on impossible to predict the weather more than a week in advance. So what hope do marketers have of predicting consumer behaviour, humans being much more mercurial than weather systems? Maths agrees. Here’s why marketers should stop trying […]
Algorithms – they’re everywhere. Some are so clever they take your breath away. Others are surprisingly stupid. Does it matter? In the case of the algorithms that run our world and make decisions about us as individuals, yes. Is machine […]
Here’s this week’s post, exploring the wonders of Google Posts, peering under the driving instruction bonnet, and expressing my pleasure at having one of my longest-held pieces of marketing wisdom confirmed by one of the planet’s best-respected marketers. Driving instructors […]
Crystal clear communications are the bedrock of great marketing. But real life comms often let us down. Here are a couple of examples of horribly muddled communications. Air-kissing, hand wrenching nightmares Go back three decades and it’d be weird to […]
There’s an awful lot of tearing of hair and gnashing of teeth around GDPR, the new General Data Protection Regulations that come into force next May. It also looks like a lot of businesses are selling GDPR compliance services on a […]
It has been ages. At long last I have a spare 40 minutes to write a blog post for myself. Here’s some stuff I’ve been saving for a time like this! What’s your best marketing weapon? Marketers go to […]
