10 top attributes of an SEO-friendly web page

Content is one thing. The code side of things is another. Here are ten vital attributes of an SEO-friendly web page from an html perspective. Get it right and you’ll help search engines analyse, rank and rate your pages accurately and fairly.

10 tips for an SEO-friendly web page

  1. include the topic of the page in the url. It’s logical – if I had a financial services copywriting page I’d call it something like financial-services-copywriting.htm to make the contents completely clear to search engines
  2. include the topic in the page’s title tag too, to make it even clearer what you’re on about
  3. include it in your image alt text to drive the message home
  4. make sure the top level header – your <h1> tag – mentions the page topic to keep the pattern going
  5. order your message so you cover the most important information immediately after the opening <body> tag, so Google and co can understand your priorities
  6. use subheads to break the information into sensible chunks and give search engines more useful clues
  7. mark up your content with the right tags so search engines can classify it properly
  8. embolden or italicise important points so search engines know they’re important
  9. keep your code simple, clean and beautiful in the mathematical sense. If in doubt, run it through a code checker
  10. keep your pages small and neat so they load as quickly as possible

You’ll notice all ten come with a benefit to searchers, which is what it’s all about. When you make life easy for search engines you naturally improve the user experience, and vice versa.

What else does on-site SEO involve?

There’s a great deal more to on-site SEO than meets the eye. Here are just a few of the things the experts take into account when analysing a website’s insides:

  • url structure
  • redirects
  • footers/headers
  • the number of outbound links per page
  • breadcrumb navigation
  • paginated content
  • filtering options
  • site search
  • sitemaps
  • CSS validation
  • site performance
  • accessibility
  • broken links
  • errors, 404 pages and blocked urls
  • follow/nofollow links
  • crawl stats
  • search engine index status
  • duplicate page titles, content and meta data
  • overall site architecture, navigation and useability
  • the priority given to on-page information
  • mobile accessibility

And there’s more… Luckily, as a rule the more complex your site, the more complicated your on-site SEO.