My freelance copywriting FAQ
Here’s my copywriting FAQ page. If I haven’t answered your question here, just ask – I’ll be pleased to help.
Q – Who do you write for?
A – I work nationally and internationally, writing for digital marketing agency clients and small business owners.
Q – Do you write B2B or B2C?
A – I write business-to-business and business-to-consumer.
Q – How much does it cost for freelance copywriting?
A – I quote on a project basis depending on what you need and what sector you’re in. Some writing jobs are more challenging than others, as are some subjects. I can probably write you an essay on safety pins in half an hour but a piece about nuclear physics will take longer!
Q – What is your specialism?
A – I write about almost every subject. I avoid software development because it needs someone who understands the language, and the law sector because they find it so challenging to speak plain language. If I don’t know the subject, I’ll research it.
Q – What qualifies you to work as a freelance copywriter?
A – I have more than twenty years’ direct marketing experience – client and agency side – plus plenty of creative acumen and a lot of business experience.
Q – Which writers inspire you?
A – New Scientist’s journalists, who put across complex messages in elegant plain language with a dash of wry humour.
Q – What motivates you?
A – I love writing. I can’t think of anything else I’d like to do for a living.
Q: How do you generate work?
A: Most of my copywriting projects come my way through LinkedIn and word of mouth.
Q: What do you need to kick off my freelance copywriting project?
A – Sometimes I get a detailed brief. Most of the time I work from one-liners and bullet point lists of facts. The more information you can give me, the better. But I’m happy to work from the simplest brief. If I have any questions, I’ll ask.
Q – Do you write cheap copy?
A – No. I charge a reasonable amount for a job well done.
Q – Do you give discounts for high volume projects?
A – Yes, because once I’ve got into the flow I can work faster.
Q – What is ‘high volume’?
A – For a website, anything from 15 web pages upwards. For blog posts, anything more than three a week.
Q – Who owns the copy you write?
A – My clients do. You can do anything you like with it once you’ve paid for it!
Q – How does your copywriting service work?
A – I like to keep things simple. No agreements, no contracts, no up-front payments. You send your brief or request a quote. I send a quote and ask any questions I need to clarify the project. You OK my quote. I diary the work and let you know exactly when you’ll receive the copy. I make any changes you’d like. When you’re 100% happy, I send you an invoice. Job done.
Q – Can I phone my amends through, or brief you by telephone?
A – I prefer things in writing. Then there’s no risk of mistakes.
Q – How much notice do you need?
A – I usually work a week or two in hand and can usually get started 1-2 weeks after you’ve okayed my quote.
Q – What kinds of things do you write?
A – Blog posts, articles, website pages and landing pages.
Q – Do you provide editing services?
A – Yes. I transform ordinary communications into something special, with added sparkle and a strong sales focus where appropriate.
Q – What about SEO?
A – I have a keen appreciation of search engine optimisation and write with on-page SEO in mind when I’m asked to. I don’t do keyword research – that bit is up to you.
Q – Do you carry out SEO and marketing?
A – No, I stick to copywriting.
Q – Can you write directly into my website for me?
A – Yes. I can write direct into your blog or via your website’s CMS, to save you the trouble of uploading new content yourself. I don’t do images – that’s your job – but I can write the meta data as well.
Q – What do you expect from me?
A – Respect, efficiency, prompt payment.
Q – How do I pay you?
A – Within 30 days, by direct transfer to my account or PayPal, in UK pounds.
Q – What’s your ‘best’ price?
A – You will always get my best price. I don’t haggle.
Q – Will you send me samples of your work?
A – Yes, just ask.
Q – Will you sign our NDA?
A – Yes, no problem. You can rely on me not to discuss your project with anyone, whether or not we use an NDA.
Q – Do you provide free copywriting samples?
A – Yes, if you’d like to test drive my freelance copywriting services before making a decision, I’m happy to write a short free sample, no strings attached.
Q – Do you ever turn copywriting projects down?
A – Yes. If I can’t meet your deadlines or we’re a poor cultural fit, I can recommend an alternative copywriter.
Q – Can we meet in person?
A – No, I run a 100% remote digital business.
Q – Copywriting FAQ – What are you like to work with?
A – I like to think I’m straightforward, honest and fair, fast and efficient, friendly and professional.
If you want to contact me for more copywriting FAQ
If there’s anything I haven’t covered in my copywriting FAQ, you can email me at kate@wordcat.co.uk.
